What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.
~Vilhjalmur Stefansson, 1964
Our leading advertisers have richly proved that the public will believe anything if they are told of it often enough.
~Arnold Bennett (1867–1931)
Racist, sexist, rude and crude: the worst of 20th century advertising
Found in the email inbox:
The Funniest Staff Meeting
The boss of a Madison Avenue advertising agency called a spontaneous staff meeting in the middle of a particularly stressful week. (This is one sharp boss!) When everyone gathered, the boss, who understood the benefits of having fun, told the burnt out staff the purpose of the meeting was to have a quick contest. The theme: Viagra advertising slogans. The only rule was they had to use past ad slogans, originally written for other products that captured the essence of Viagra. Slight variations were acceptable.
About 7 minutes later, they turned in their suggestions and created a Top 10 List.. With all the laughter and camaraderie, the rest of the week went very well for everyone! The top 10 were:
10. Viagra, Whaazzzz up!
9. Viagra, The quicker pecker picker upper.
8. Viagra, like a rock!
7. Viagra, When it absolutely, positively has to be there overnight.
6. Viagra, Be all that you can be.
5. Viagra, Reach out and touch someone.
4. Viagra, Strong enough for a man, but made for a woman.
3. Viagra, Home of the whopper!
2. Viagra, We bring good things to Life!
And the unanimous number one slogan:
1. This is your peepee… This is your peepee on drugs.
Advertising may be described as the science of arresting human intelligence long enough to get money from it.
— Stephan Leacock – Humorist, Political Scientist, Teacher, Writer
Advertising: the science of arresting the human intelligence long enough to get money from it. — Stephen Leacock