Easy reading is damn hard writing. But if it’s right, it’s easy. It’s the other way around, too. If it’s slovenly written, then it’s hard to read. It doesn’t give the reader what the careful writer can give the reader.
“Read, read, read. Read everything — trash, classics, good and bad, and see how they do it. Just like a carpenter who works as an apprentice and studies the master. Read! You’ll absorb it. Then write. If it’s good, you’ll find out. If it’s not, throw it out of the window.”
– William Faulkner